We are a premium maternity and baby store focused on enhancing the parenting journey. We offer expert advice and a curated selection of products designed to support and inspire families at every stage.
baby enRoute Registry
Your baby registry, ready in 10 picks.
A free welcome goodie bag, a reward for finishing your list and points on every purchase. Online or in our Richmond, Burnaby and Ottawa stores.
Already registered? Open my registry →
In our stores
Try it. Scan it. It’s on your list.
Test-drive strollers and try car seats in Richmond, Burnaby or Ottawa, then scan the barcode on the box or price tag with your phone. It goes straight to your registry.
Three simple steps.
- 1
Start your registry
Sign in and add your due date.
- 2
Add 10 favourites
Tap Add to Registry on any product, or scan barcodes in our stores.
- 3
Share one link
Family and friends shop online or in store.
Get to 10 fast
New-parent checklistOne from each and you're done.
Start with the essentials every new family registers for.
More for your registry, at no cost.
Welcome goodie bag
Add 10 items and share your registry on social media, tagging @babyenRoute. Then bring photo ID and pregnancy verification to pick up a free bag in store.
Completion reward
Once half your registry is gifted, we'll send you a thank-you offer to help finish it.
Points on every purchase
Your points turn into store credit that never expires.
Lowest price guarantee
Found it for less at a qualifying online retailer or local competitor? Ask us for a price match within 14 days of your item being available to you.
Free shipping on eligible orders $100+
Standard shipping to AB, BC, MB, ON, QC and SK, for you and for everyone shopping your registry.
Free car seat installation
Buy your car seat with us and we'll install and check it free, by appointment in Richmond and Burnaby.
For family & friends
Shopping for someone special?
Find their registry by last name and the last 4 digits of their phone, by email, or by registry number.
- Ship to the parents at checkout, or to any address
- Buy in any of our stores: gifts count automatically
- See what's still needed, so nothing is doubled up
Build your registry with our team.
In store, create your registry on your phone, then tap Scan barcode on your registry page and scan the barcode on any box or price tag to add it. Our team is happy to help.
Good to know
How many items should I add?
Ten different products makes your registry complete and ready to share. You can keep adding as many as you like.
How do my guests find my registry?
Share your short link, or guests can search by your last name and the last 4 digits of your phone, by your email, or by your registry number.
Can guests buy in store?
Yes. In any of our stores our team looks up your registry, and gifts are marked as purchased automatically.
Can I add items in store?
Yes. Create your registry (your phone is fine), open it and tap Scan barcode. Point the camera at the barcode on a box or a price tag, choose how many and it is added. A code that will not scan can be typed in. Our team is happy to help.
Where are gifts shipped?
Guests can ship to the address on your registry at checkout, or to another address. Eligible regular-size orders of $100 or more before tax ship free to AB, BC, MB, ON, QC and SK; checkout confirms eligibility.
How do I get the welcome goodie bag?
Add 10 or more different items to your registry, then share it on social media and tag @babyenRoute. Keep the post up for at least 2 days.
Then visit any of our stores with photo ID and one form of pregnancy verification (an ultrasound photo with your name on it, or a doctor’s note or prenatal appointment card), and show our team your post.
Sharing on Xiaohongshu, or not near a store? Contact our customer service team and we’ll help. See the perk details for what’s included.
Is there a reward for finishing my registry?
Yes. Once half of your registry has been gifted, we email you a thank-you offer for the items still on your list. See the perk details for the current offer.
Can I change my registry later?
Anytime. Add or remove items, change quantities, update your date or shipping address, or make it private.