MOTHER OF INVENTION

Shop our MOTHER OF INVENTION products below

Regular price $14.99 CAD

Mother Of Invention Fabric Cleaner & Stain Remover 500 ml

MOTHER OF INVENTION
Regular price $19.99 CAD

Mother Of Invention Hygienic Wash 500 ml

MOTHER OF INVENTION
Regular price $6.99 CAD

Mother Of Invention Hygienic Wash 100 ml

MOTHER OF INVENTION
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Mother of Invention: Protecting Two Lives

Mother of Invention is an Australian safety company founded on a single, critical mission: protecting unborn babies during car travel. Their flagship product, the Tummy Shield, is a revolutionary maternity seatbelt adjuster designed to redirect crash forces away from the pregnant belly.

Why Parents Choose Mother of Invention

Standard seatbelts can be dangerous for pregnant women, as the lap belt often rides up over the belly, posing a risk to the fetus during sudden braking. The Tummy Shield is the only crash-tested device that effectively pulls the lap belt down to the thighs, ensuring safety for both mom and baby without compromising the seatbelt's geometry.

Brand Highlights

The Tummy Shield™

Unlike plastic clips that can shatter, the Tummy Shield features a stainless steel core wrapped in a soft cushion. It anchors the seatbelt securely between the legs (rather than over the bump), preventing the belt from crushing the uterus in an accident.

Crash Tested

It is rigorously tested to Australian and US safety standards. Studies show it can reduce the force transmitted to the unborn baby by over 50% compared to a standard seatbelt configuration.

Universal Fit

It installs easily onto almost any car seat (driver or passenger) using a strap system, making it easy to move between vehicles.

Frequently Asked Questions

Q: Is it comfortable?
A: Yes, it sits flat on the car seat and provides extra cushioning, which many pregnant moms find more comfortable than the car seat alone.

Q: Can I use it in the driver's seat?
A: Absolutely. It does not interfere with driving and keeps the belt securely positioned even while operating pedals.