We are a premium maternity and baby store focused on enhancing the parenting journey. We offer expert advice and a curated selection of products designed to support and inspire families at every stage.
INFANT & BABY TOYS

Shop our INFANT & BABY TOYS products below
Itzy Ritzy Sweetie Shake Plus Rattle & Teether
Itzy Ritzy Bitzy Busy Ring Teething Activity Toy
Itzy Ritzy Itzy Bitzy Spiral Car Seat Activity Toy
Itzy Ritzy Itzy Silicone Teething Mitts
Itzy Ritzy Itzy Lovey Plush And Teether Toy
Itzy Ritzy Itzy Blocks Sensory Blocks Set
Itzy Ritzy Bitzy Pal Natural Rubber Pacifier & Stuffed Animal
Itzy Ritzy Itzy Learn & Snuggle Gift Set
Itzy Ritzy Bitzy Notes Musical Pull-Down Toy Moon And Sun
Itzy Ritzy Itzy Friends Link & Love Activity Plush
Itzy Ritzy Bitzy Crinkle Sensory Toy With Teether
Itzy Ritzy Itzy Squirt 4-Pack Of Soft Bath Toys
Itzy Ritzy Play Barn Spill and Fill Activity Toy
Itzy Ritzy Bitzy Biter Lemon Ball Teether
Itzy Ritzy Itzy Play Bakery Spill and Fill Activity Toy
Choose baby toys for the way your child likes to play: reaching, grasping, shaking, looking at pictures or exploring textures. Browse rattles, soft activity books, teethers, plush and activity toys at baby enRoute, then check the age label and instructions on the individual item. A place in this collection is not a newborn-use recommendation.
Match the toy to the activity
- Grasp and shake: compare the size, grip and sound of rattles. Look for a shape your child can hold without choosing small detachable pieces.
- Look and explore: soft books, textured toys and play-gym activities offer different ways to interact together. Choose features your child enjoys rather than expecting a particular developmental result.
- Cuddle or chew: plush companions and teethers have different intended uses. Check materials and care on the exact product rather than assuming all baby toys are silicone, wooden or suitable for mouthing.
Can I use a rattle or plush toy as a teether?
Only if the manufacturer identifies that item for teething. Check for wear, loose seams and detachable parts before play. Pacifiers, feeding items and clips shown alongside toys have their own instructions and are not interchangeable playthings.
Can every soft toy go in the washing machine?
No. Check whether the care label permits machine washing, surface cleaning or another method, and whether sound units or other components must be removed. Choose a cleaning routine you can follow rather than assuming a soft outer fabric makes the whole toy washable.
Follow age warnings even when a toy looks simple, and keep small parts intended for older children away from babies.
Buying a gift or unsure about a label? Read how to read a toy age label before buying, then match the item to the child and the way it will be used.









































