BODY & HAIR CARE

Dermal Engineering: Protecting the Microbiome

Infant skin is thinner and more permeable than adult skin, making it highly susceptible to transepidermal water loss. Generally, the engineering goal of premium skincare is to support the developing acid mantle without stripping natural oils. baby enRoute curates gentle formulations from brands like Mustela and Attitude, prioritizing ingredients that are biomimetic and free from harsh surfactants like sulfates.

Formulation Logic: Hydration vs. Barrier Support

Skincare routines are typically divided into cleansing and sealing. We recommend a "less is more" approach for newborns, using fragrance-free cleansers only when necessary. For moisture retention, lotions containing ceramides or colloidal oatmeal are preferred directions, as they physically reinforce the skin barrier against environmental irritants.

Ingredient Transparency

The "clean label" standard is critical in this category. We focus on brands that avoid phenoxyethanol and parabens, opting instead for plant-based preservatives. This reduces the toxic load on the child's system and minimizes the risk of contact dermatitis during the early months.

Frequently Asked Questions