AURORA

Aurora: Gifts of Smiles

Aurora World brings imagination to life. As a global leader in plush toys, Aurora is renowned for high quality, exceptional softness, and lovable designs. Whether you are looking for a newborn's first teddy bear or a quirky collectible for a toddler, Aurora has a soft friend for every occasion.

Why Parents Choose Aurora

A stuffed animal is often a child's first friend. Aurora ensures this friend is safe and sustainable. They have transitioned to using 100% recycled biopolymer pellets and filling in many of their lines, ensuring that their plushies are as kind to the planet as they are to your child.

Brand Highlights

Palm Pals™

The craze that fits in your hand! Palm Pals are understuffed, bean-filled plushies designed to sit perfectly in the palm of a hand. With endless themes ranging from food (tacos, lattes) to animals (sloths, hedgehogs), they are highly collectible and perfect for stocking stuffers.

Baby Safe Plush

Safety is paramount for the littlest ones. Aurora's baby lines feature embroidered eyes and noses instead of plastic buttons, eliminating choking hazards. These ultra-soft companions are safe for newborns and durable enough for years of snuggles.

Eco Nation

Teach sustainability early with Eco Nation. This line is crafted entirely from recycled materials—even the fabric is made from plastic bottles—yet it retains the signature softness Aurora is famous for.

Frequently Asked Questions