Attitude Baby Diaper Cream Zinc Bar 30g

Unscented Zinc Oxide Diaper Rash Protection for Newborns

ATTITUDE Baby Diaper Cream Bar is a solid, mess-conscious diaper cream for newborns and babies, made to help protect delicate skin at every diaper change. Dermatologically tested and EWG VERIFIED®, it uses 15% zinc oxide to create a moisture barrier that helps prevent diaper rash while keeping the formula gentle, vegan, and unscented.

The creamy bar format glides on from a plastic-free cardboard tube, making it easy to apply generously before bed, during frequent changes, or whenever baby’s skin may be exposed to wet diapers for longer periods.

Key Features

• 15% zinc oxide barrier: Helps create an impermeable layer that blocks moisture and helps prevent diaper rash.
• Gentle for newborns: Designed for the baby leaves™ range, which ATTITUDE positions for babies from 0 to 2 years.
• EWG VERIFIED® and dermatologically tested: Made for parents looking for a carefully vetted baby-care formula.
• 100% naturally derived ingredients: A vegan, unscented formula made without added fragrance.
• Nourishing plant oils: Castor oil helps preserve skin’s natural moisture, while sweet almond oil helps soften and nourish.
• Plastic-free tube: Packaged in an innovative cardboard tube for a lower-plastic daily-care routine.

Feature Visual Guide

EWG VERIFIED® diaper care

The official formula is EWG VERIFIED®, vegan, dermatologically tested, unscented, and made with 100% naturally derived ingredients.

Plastic-free solid format

The rich, creamy stick is housed in a cardboard tube. Push from the bottom, warm briefly on clean skin, spread on baby’s bottom, then wipe residue from the tube before closing.

Thoughtful baby leaves™ standards

ATTITUDE highlights a gentle baby-care approach with carefully selected ingredients and no added water in the solid format.

Active Ingredient

• Zinc oxide 15%: Mineral-origin diaper-care active used to help reduce irritation from humidity and protect against diaper rash.

Key Ingredients

• Castor seed oil: Helps preserve skin’s natural moisture.
• Sweet almond oil: Helps soften and nourish baby’s skin.
• Coconut oil, sunflower seed wax, grape seed oil, candelilla wax, and blueberry leaf extract: Included in the official inactive ingredient list.

How to Use

1. Change diaper, clean the area, and let skin dry.
2. Push on the bottom of the tube to release the product.
3. Warm the bar on the skin for a few seconds, then spread on baby’s bottom.
4. Apply generously as often as needed, especially at every diaper change, before bed, or during prolonged exposure to wet diapers.
5. Carefully wipe residue from the tube before closing.

Specifications

• Brand: ATTITUDE
• Product: Baby Diaper Cream - Bar
• Format: Unscented solid bar in cardboard tube
• Size: 30 g
• Recommended age range: Newborn / baby leaves™ 0–2 years
• Certifications and claims: EWG VERIFIED®, vegan, dermatologically tested, 100% naturally derived ingredients
• Source: Official ATTITUDE Canada product page

FAQ

Is this diaper cream scented?

No. This variant is unscented.

Can it be used at every diaper change?

Yes. ATTITUDE recommends applying generously as often as needed, including at every diaper change when baby has frequent diaper rash.

Why does the formula use zinc oxide?

Zinc oxide helps form a protective moisture barrier and is used to help prevent and soothe diaper-rash irritation related to humidity.

Is the solid format hygienic?

ATTITUDE states there is no bacteria-proliferation risk associated with the solid format because the product does not contain added water. Apply on clean skin and wipe the product between uses.

How should it be stored?

Store below 32°C. For external use only. Keep out of reach of children.